At the DVN workshop, Benoist Fleury, Valeo Lighting Systems, Marketing director, presented an interesting lecture about the Valeo experience to increase Xenon take rate.
Worldwide take rate
The worldwide forecast take rate of Xenon presents a very slow increase until 2014 then a constant decrease with the arrival of LEDs.
Why such a low, flat Xenon take rate?
| Variation of the take rate until 20 |
Xenon notoriety
If we define the notoriety by number of links on Google, Xenon headlights have a high notoriety: much higher than halogen headlights and LED headlights
Halogen headlights : 650,000
Xenon headlights : 2,900,000
LED headlights : 100,000
But Xenon technology notoriety is much lower than LED technology
Halogen + lighting: 3,000,000
Xenon + lighting: 2,500,000
LED + lighting: 28,000,000