Hella is an independent, family owned company, which can deploy a mid-long term strategy, not focused to short term results.
The strategy is sustained by 4 pillars, Leadership in technologies and innovations, Service, Quality and cost.
Hella has a production network; steering production and R&D are in Germany. Then proven production processes are transferred to worldwide Hella facilities.
Hella prefers cooperation/joint venture to acquisition which helps product development and worldwide location for manufacturing.
Relationship with universities is an important lever for succeeding R&D. A strong partnership with one German university assures a high level of creativity and innovation.
Hella is becoming much more than just a supplier of lighting parts for the car makers. It is now entering into the areas of innovation for the camera-based driver assistant features.
Hella “Vison 2012” is targeting leadership in lighting and in camera-based technologies with sales of €6billion.
Hella’s operations are strongly centred in Europe and particularly in Germany and strongly based on German car makers.
TABLE OF CONTENTS
EXECUTIVE SUMMARY
ABOUT THE AUTHOR
INTRODUCTION
1. GENERAL INFORMATION
2. BUSINESS ACTIVITY
3. ORGANIZATION
4. STRATEGY
5. TECHNOLOGY – PRODUCTS IN LIGHTING DIVISION
6. TECHNOLOGY – PRODUCTS IN ELECTRONIC DIVISION
7. TECHNOLOGY – PRODUCTS IN AFTERMARKET & SPECIAL OE DIVISION
8. PRODUCTION SITES
9. FINANCIAL RESULTS
10. SWOT
CONCLUSION
GLOSSARY