DVN had a booth at EAC 2025 three weeks ago, and co-hosted conference sessions including the CMF session. Color, Material and Finish is pivotal to car interiors, and we take a close look at that in this week’s in-depth piece — and with our exclusive interview of Zeekr Chief CMF Designer Marta Val-Llebrera in their Shanghai Office. She explained the unique Chinese approach to us, taking local trends into account, very influenced by market expectations. The CMF team works directly with the project team, with marketing and strategy; CMF being very much connected with the strategic team. You’ll find our discussion with her in the Design Lounge section.
DVN will continue to explore China and Interior technologies. We are preparing a full-day session on 29 October in Shanghai, with sessions on CMF, influencing consumer perception, and creating a cohesive brand language. There will also be sessions on seats, cockpit, and interior lighting. Taken together, these all add up to the next-generation interiors we’re all working to imagine and invent, so register here.
Enjoy summer as it heats up!
Sincerely yours,
