While I was in Tokyo, I stopped at Ginza to visit the Nissan Crossing. Ginza is one of the best areas for shopping and seeing Tokyo city lights. It was my first time to see one of the latest Nissan show cars, the Hyper Force. Instead of the usual lit front logo, there’s a red-and-white one that looks like a heartbeat. This is exactly what I think when I see a lit logo on a car: it makes the car look alive.
We see more and more lit logos in Japan. Toyota, Nissan, Honda, and Mazda have more and more cars with lit logos, as do most car brands in the world. This week I bring you a detailed report about my visit at Zanini in Spain, who develop and produce radar-transparent lit logos. They will be speaking at the DVN Tokyo conference tomorrow, so watch for more information soon. Theirs is really interesting technology which generates a lot of new possibilities
Sincerely yours,
