The BMW Panoramic vision show was extremely innovative, from a product standpoint, and from BMW key message standpoint. We present the product in this week’s Newsletter. But even more important is the message underlined by the show itself. The story was about shrinking presenters and visitors to cockpit scale. This bit of magic is supported by the BMW cockpit mockup at 10× life size.
This exercise demonstrates the BMW Panoramic Vision screen to be the centerpiece of the new system, when the new BMW Operating System X acts as an intelligence hub for the vehicle.
“High tech meets highly intuitive operation, a quarter of a century of pioneering work and technological leadership in operating concepts has been channeled into the new BMW Panoramic iDrive,’ said Frank Weber, member of the board of management of BMW AG, responsible for development.
That’s the very strong story for BMW, and also the strong story for the whole CES, with multiple technologies focused on safe, healthy and entertainment mobility, mostly existing around HMI and cockpit. And also a strong story for DVN Interior, when I’ve been shrunk to publish what becomes really in-depth!
We hope you enjoy these news, after the one published last week. And many additional news will be included into our upcoming DVN report, due in a couple of weeks. Stay tuned.
Sincerely yours,