AlixPartners, a Management Consulting Firm, says US automakers should focus more on ADAS technology than ride and handling.Have we reached an era in the U.S. in which consumers are going to begin making car-buying decisions specifically around advanced driver assistance systems over price, styling, ride, handling, power, and telematics user interface?AlixPartners, presenting its annual Global…
AlixPartners: OEMs Should Worry About China’s Edge in Tech
