I followed last week a lecture by Peugeot design chief Matthias Hossann, and I was impressed by the messages he conveyed: the design of Peugeot cars is the main reason for the success of the brand, and interior lighting is a great part of this success-driver.
I like his three pillars—excellence; look, and emotion—which make Peugeot cars recognizable, and his mindset to avoid ‘not invented here’ narrowness. His message warrants contemplation by all of us involved in vehicle lighting, so this week I’m pleased to bring you an in-depth analysis of his lecture and its implications, with six key interesting takeaways. It’s a terrific foundation for the forthcoming DVN Interview with Hossann. I’m working on that, so watch this space!