This week’s news explores the ongoing ‘premiumization’ of high-segment car interiors. Features and technologies are diverse, and examples abound: the BMW i7 with an elegant cockpit interaction light bar, and an impressive rear seat cinema with a 31″ screen. Or the Toyota Crown, with voice control in a cabin with superlative insulation—acoustically optimized materials under the carpet and above the headliner to reduce frequencies that interfere with conversation. Or the Lucid Air Grand Touring with a 21-speaker Surreal Sound immersive audio system and a 34″ cockpit screen. The auto interior community keeps innovating with new features; technologies, and techniques, which is great, but all this amazing stuff costs more and more money!
This week’s in-depth report is an exclusive interview with the president of Europur, the association of flexible polyurethane foam slabstock manufacturers. He shares unique and thoughtful perspectives, particularly with regard to the sustainability of polyurethane.
Also, today our Car Interiors at the Los Angeles Auto Show report goes live! What a grand show it was, with so many fascinating details, themes, and trends brewing inside the cars and trucks on display. Read the report to take a virtual walk with the DVN-I team with over a hundred big, annotated photos.
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