VUCA stands for volatility, uncertainty, complexity, and ambiguity. It’s likely to be the next big buzzword for the automotive industry as a result of Covid, according to the market analysts at Cox Automotive. VUCA is used to describe the situation of constant, unpredictable change that is now the norm throughout industry (writ large) as businesses gear up for a new year full of the now-usual unusual challenges.
Industry faces VUCA from regulatory; usage and ownership; technology, and business standpoints, to name just a few. Car interiors are at the crossroads of these unknowns, and the challenge is less about being prepared for any scenario; more about being flexible enough to quickly react to whatever comes down the pike. DVN Interior is here to get you prepared for unpredictable eventualities, and the upcoming DVN Interior Workshop (25-26 April in Cologne, Germany) is being put together to that end. We’ll keep you posted with details. In the meantime, come join in if you’re not yet a DVN-Interior subscriber.