Last week we visited the Automotive Interiors Expo in Stuttgart, Germany. Even though many technologies have been already showcased somewhere before, it was an excellent opportunity to get a complete picture of the diversity of the automotive interior ecosystem.
Close scrutiny of any given interior item reveals so much: surfaces, textures, decorations, coatings, textiles, backlighting, varnishes, inks, paints, embossing, sensor and control integrations, screens, chrome, haptic feedback mechanisms, and so much more. This week’s in-depth article looks at this complexity. We dove deeply(!) into interior surfaces and the carriers behind them, to find there’s an enormous amount of opportunity to create lighter, more sustainable materials, and to provide new user experiences through different look-and-feel and touch-and-hear. The interior realm is one of innovation, and that’s why we (and you!) are here.
This week we also continue our Car Interiors Unplugged series, and in the Design Lounge you’ll find the second part of our car-interior easter egg hunt.
We’re all sorts of glad you’re here with us. If you’re not a member yet, come and join in here.