Andrea Pininfarina, CEO of Italian design and contract manufacturer Pininfarina, died Thursday morning in a road accident near Turin.
Pininfarina, 51, died after a motorcycle he was riding to the company’s design and r&d center in Cambiano collided with a car.
Preliminary local police reports said the car crashed into Pininfarina’s motorbike in the city of Trofarello.
Pininfarina’s death comes at a time when the family-controlled company is in the midst of a crucial restructuring.