The “Audi profile report” is now available in the website www.DrivingVisionNews.com
Find below the Executive summary:
The author first presents the History of Audi, its headquarters, strategy, finances, engineering and innovation, production and quality.
Following a very successful 2007, Audi are on course to achieve top figures once again in 2008 with a range of 25 models and sales of 1 million cars and with a target of 40 models and 1.5 million cars in 2015.
Short-, mid-, and long-term strategy includes lighting systems. Audi top management are interested and involved in lighting. Innovative technologies emphasized by styling and perceived quality are the main differentiating Audi features with premium competitors. They help Audi to expand its “Vorsprung durch Technik” (Progress through Technology).
Dr Huhn, one of the world’s foremost automotive lighting experts, and Audi lighting people all along the process chain, are very enthusiastic and knowledgeable. Lighting became an Audi core competence, one of the strong points which explains why Audi are the worldwide leader in lighting.
The author then describes how Audi uses its leadership and how styling/engineering managers are increasing perceived brand values through enhanced Lighting performance and Driver assistance technologies.
The R8 full-LED headlamp is presented and predicts the lighting strategy of Audi concerning LED.
The Driver assistance systems, Road vision, Adaptive Cruise Control, Brake Assistant, Lane Assist, Parking Aid, Side Assist, Auto light switch and rain combination, Emergency brake display, and Automatic high beam, are presented. The suppliers are defined.
Interviews and main speeches of Rupert Stadler, chairman, Michael Dick, head of development, Willibert Schleuter, head of Electrics/Electronics and Wolfgang Huhn, head of lighting and switch development, close this Audi company profile.