Vorsprung durch Technik - This phrase has been at the heart of the Audi brand since the 1970s. It still applies today. What it means, of course, changes: at first, it was primarily technologies like quattro. Today, it's about more than the art of engineering. It's about progress - Rethinking mobility, inspiring people, and making their lives easier. Audi's attitude is still the same: look for something new, try it out, make something better. This is how the future is created. This is how we live progress.