AUDI AG

Vorsprung durch Technik - This phrase has been at the heart of the Audi brand since the 1970s. It still applies today. What it means, of course, changes: at first, it was primarily technologies like quattro. Today, it's about more than the art of engineering. It's about progress - Rethinking mobility, inspiring people, and making their lives easier. Audi's attitude is still the same: look for something new, try it out, make something better. This is how the future is created. This is how we live progress.

Audi Light focalize on function-oriented light design:

- Unique and innovative technologies (e.g. digital OLED, Digital Matrix Light)

- Personalization (signatures, animations, linkage with back-end technologies)

- Exterior light communications (car-to-X, pedestrians, danger alerts)

Light should communicate and react with other road users (cars, pedestrians, cyclists) to ensure increased safety in traffic. Audi Light is about a holistic and customer-centred experience approach and enables a highly sensual, emotional and interactive experience. We create a symbiosis of intelligent light technologies and aesthetic design to sharpen the individual and progressive character of our cars.