起亚：新名称，新徽标，新策略

Kia’s new logo unveiled January 6 during a pyrotechnical display in South Korea

起亚正通过新名称，新Logo和新口号，重塑其品牌战略和企业使命。随着品牌从制造业驱动的商业模式过渡到创建新的出行产品和服务，他们从公司名称中删除了“汽车”。他们还通过烟花表演向世界展示了他们的新徽标。

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