Technology Startups at Sept 24 Conference
The evolution of car interiors is in a reciprocal push-pull with new technology and new use cases, as the automotive realm at large progresses towards more automated, connected and shared…
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Surveys Show New Focus on Interior
Recent surveys show convergent results on how car users are changing, and looking for smarter and simpler HMI to end up with a better and safer experience. As described in…
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Woodoo’s Translucent “Augmented Wood”
Woodoo, a French startup, was founded in 2016 with technology to upgrade all wood species into high-performance advanced materials. It was born from 5 years of intensive research in cellulosic…
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Honda’s New Stain-Repellant Seat Fabric
Honda’s R&D department is working to develop a special car seat fabric that shrugs off food, beverages, mud, and whatever other stain might come menacing. The goal is to build…
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Design Award for Continental Curved Lens Display
Continental received two German Design Awards for new in-car controls and displays that improve user experience. The first winning innovation is the Curved Plastic Lens Display. This display solution shows the…
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Audi Wins with a Virtual Exterior Mirror
Given by the “Society for Information Display” (SID) in the categories “Display Application of the Year”, Audi receives the award for the development of a virtual exterior mirror. The Society…
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Ford Hands-Free Mode With Driver-Facing Camera
Ford’s are adding new ADAS offerings including Active Drive Assist, which allows hands-free driving on more than 160,000 km of divided highways mapped in all 50 U.S. states and Canada.Active…
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‘Cricket Ball’ Red Bentley Flying Spur
If Design and Perceived Quality is about attention to any detail, then Bentley all-new Flying Spur flagship sedan surely must be a benchmark! Examples abound: chrome-plated seat tracks, artistically designed…
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Recticel Technical Foams Launched Into Space
On 30 May, SpaceX launched two NASA astronauts to the International Space Station. This is the first time that a private company has carried humans into Earth’s orbit. Recticel, a…
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VW Group Design Language – Volkswagen Brand
For part 2 in our min-series on Volkswagen Groups design, let us look at Volkswagen brand design. As the namesake of the maker, Volkswagen has a substantial history and breadth…
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