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Industry Profiles
BMW and Lighting PDF Print E-mail
Tuesday, 11 September 2012

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EXECUTIVE SUMMARY

Building on our DVN library of automaker profiles, this report on BMW joins those covering PSA, Audi, and Mercedes-Benz.
Following a very successful first half of 2012 with an admirable 8% sales increase, BMW are on course to achieve top figures once again in the total year 2012 with sales of higher than 1.8 million cars and a complete portfolio of passenger cars, SUVs, and sporty cars.

For years—decades—lights on BMWs gave performance that could diplomatically be described as "compliant with the regulations". Starting in the mid-1980s, and at an accelerating pace, BMW have put steadily more attention and effort into their lighting systems and components such that now they are in the top tier of innovators in lighting technology, implementation, design, and performance. They've achieved this frontrunner position without sacrificing the core frontal elements of their visual brand identity, the quad-round headlamp configuration; in fact, this visual signature has gone from strength to strength with the infusion of increasing technology.

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Mercedez-Benz Profile
Tuesday, 29 November 2011

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EXECUTIVE SUMMARY

Uwe Kostanzer :  “New technology only if it is good for the driver”

Like the two previous ones about PSA and Audi, this DVN report on “Mercedes-Benz and Lighting” focuses on the achievements and specificities of Mercedes-Benz Cars as far as lighting is concerned, and how they differentiate from their competitors in their approach to lighting and driver assistance.

Until 1990, Mercedes-Benz used to have the worst front lighting in Europe : H4 bulbs with high focal length, low level of light on the road. This was public knowledge and we could read about these lousy performances in specialized newspapers.

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