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Industry Profiles
Audi Profile
Tuesday, 08 July 2008

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The author first presents the History of Audi, its Headquarters, Strategy, Finances, Engineering/Innovation, Production and Quality. The company profits for the non visible parts of the platform portfolio of mother Volkswagen.

Following a very successful 2007, Audi is on course to achieve top figures once again in 2008 with sales of 1 million cars and with a target of 1.5 million cars in 2015 from 40 models instead 25 today and a complete portfolio of compact cars, limousines, SUV and sporty cars.

Hella profile
Monday, 19 May 2008

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Executive summary

Hella is an independent, family owned company, which can deploy a mid-long term strategy, not focused to short term results.

The strategy is sustained by 4 pillars, Leadership in technologies and innovations, Service, Quality and cost.

Hella has a production network; steering production and R&D are in Germany. Then proven production processes are transferred to worldwide Hella facilities.

Hella prefers cooperation/joint venture to acquisition which helps product development and worldwide location for manufacturing.

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