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Industry Profiles
Jaguar Land Rover Company Profile
Tuesday, 12 December 2017

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Building on our DVN library of automaker profiles, this report on Jaguar and Land Rover joins those covering PSA, Audi, Mercedes, BMW..

The author first presents the main figures of JLR, then developping its History, from 1922 and the birth of a Legend company, to 2017 and the Velar with Matrix and Laser beams, before explaining the strategy since the arrival of Tata.

In a second part of the report, we will be able to get all information considering sales and production.

The most important part of the report will be the design, lighting innovation, and current lighting technologies with some lighting systems presented in detail.

The author then describes how JLR styling/engineering managers are increasing perceived brand values through styling differentiation and enhanced Lighting performance. The Velar full-LED/Laser/ADB headlamp is presented and predicts the lighting strategy of JLR concerning new technologies.

Interviews and last speeches of Shammika Wickramasinghe, technical specialist for exterior lighting, responsible, which explains his vision on lighting and the design manager Adam Hatton who develops his position on styling.

The American Makers in the USA Lighting Industry
Monday, 19 December 2016

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The vehicle lighting industry in the United States was long a sleepy backwater, turning out heavily cost-prioritised commodity lamps in accord with the demands of the American auto industry. As the pace of technology advancement began to accelerate in Europe and Asia, American makers were left behind through a mix of American regulatory sluggishness, American OEM chauvinism, and American culture which simply didn't care about car lights. Mostly, that kind of thinking is a thing of the past. American industry is very much awake and aware, and there's a tremendous amount of innovative engineering and design to be found from the US vehicle lighting suppliers of today.

This report shines light on some less-known American lighting suppliers, tier 1 and tier 2, to give the world's OEMs an opportunity to replace obsolete old assumptions with accurate new information. It focuses on Flex-N-Gate and Myotek, J.W. Speaker, Truck-Lite, Peterson and Grote, NAL, DBM Reflex and Sea Link, with additional emphasis on other shining lights of the American industry. Facts, figures, and photos are presented, and there are interviews with the key engineers, designers, and executives who make the magic happen.

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