Volkswagen Group CEO Herbert Diess will promote Porsche CEO Oliver Blume (photo) to become head of the VW brand, if Auto Motor und Sport’s report is accurate.
Blume will be moved to the VW brand to help the company get a grip on production issues with the VW ID3 electric car and the new 8th-generation Golf compact hatchback, according to the report. Bernhard Maier, currently head of VW’s Škoda brand, will become Porsche CEO, the magazine said. Maier was sales and marketing boss at Porsche before becoming Škoda CEO in 2015. Diess is currently head of multi-brand Volkswagen Group as well as head of the VW brand.
The changes follow a reshuffle last week in which VW’s chief technology officer, Matthias Rabe, moved to Bentley to become that brand’s engineering boss. He replaced Werner Tietz, who moved to VW’s SEAT brand to head R&D.