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Improving Dealer Lighting Knowledge, Involvement PDF Print E-mail
Monday, 17 May 2010
 At the DVN workshop, Benoist Fleury, Valeo Lighting Systems, Marketing director, presented an interesting lecture about the Valeo experience to increase Xenon take rate.

Worldwide take rate
The worldwide forecast take rate of Xenon presents a very slow increase until 2014 then a constant decrease with the arrival of LEDs.
Why such a low, flat Xenon take rate?

Variation of the take rate until 20

Xenon notoriety
If we define the notoriety by number of links on Google, Xenon headlights have a high notoriety: much higher than halogen headlights and LED headlights
Halogen headlights : 650,000
Xenon headlights : 2,900,000
LED headlights : 100,000
But Xenon technology notoriety is much lower than LED technology
Halogen + lighting: 3,000,000
Xenon + lighting: 2,500,000
LED + lighting: 28,000,000

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Driving Vision News Paris Workshop, May 6, 2010 PDF Print E-mail
Monday, 10 May 2010
The second Driving Vision News Workshop, held last week in Paris, achieved all its goals and can be considered a great success. 
-  We have strengthened our community links amongst lighting players:
36 lighting experts and managers representing a broad cross-section of the industry were present:
Car makers : Audi, Fiat, Ford, PSA, Renault and Volkswagen
Tier 1 Lighting suppliers : AL, Hella, Valeo, Visteon, ZKW
Light source Tier 2 suppliers : Osram, Philips, Nichia and Seoul Semicinductors.
Organizations : TU-Darmstadt, GTB, and LSS.
- We have challenged ideas and vision through three round tables organised on Xenon lights, LED lights, and how to sell advanced lighting in the future. We have taken advantage of antagonist positions to enrich and challenge the roadmaps of new lighting technologies, identifying which factors could accelerate or slow down the pace of their introduction in the market.
- We have highlighted some ideas on strategies for increasing sales of advanced headlamps; when training dealers or communicating directly with end users, the 3 key principles we had to keep in mind are:
Keep the message SIMPLE
Focus on targeted types of end users (demographics, socio-cultural).
Brain and heart should be addressed.

Also the idea of an attractive Internet website dedicated to increasing drivers' awareness of the benefits of advanced lighting was considered with a shared interest by all participants. Video and illustrations should replace textual arguments.
Driving Vision News wants to thank all attendees for their valuable contribution to this second DVN Workshop. Let's look forward to next year DVN Workshop!

Sincerely yours
Hector Fratty

DVN General editor

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