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ADAS: Frost and Sullivan Survey May 2010 PDF Print E-mail
Monday, 05 July 2010
In a study published in May 2010, Frost and Sullivan presents some interesting conclusions:

By 2016, US legislation will increase the penetration of advanced safety features to a new high compared to Europe:

  USA Europe
2009 4.5 million units 3.3 million units
2015 17 million units 12 million units

In 2015, Park assist, Back up aid, LDW and BSD will be the biggest features.

  USA Europe
Park assist 6 million units 7.5 million units
Back up aid 4 million units 1.3 million units
Lane Departure Warning 2.6 million units 0.9 million units
Blind Spot Detection 2.4 million units 0.8 million units
Adaptive Cruise Control 2 million units 1.5 million units
Night Vision 200,000 units 200,000 units

- Camera and Radar will have the biggest impact on overall market growth of ADAS sensors; Lidar and Ultrasound will have the smallest impact.

Passenger cars wil cost around €500 more by 2015, owing to increasing safety features driven by safety legislation mainly in USA.

A second interesting point of the study is about Night vision technology.
Suppliers are developing cross expertise to reduce cost and increase functionality of Night Vision.
- Today Daimler use NIR technology such as that from Bosch and BMW use FIR from Autoliv; in the future we'll likely see NIR + FIR systems.

Car makers and suppliers involved in night vision systems market like Bosch and Autoliv are trying to bring down the price of the product, while improving the functionality and reliability of Night Vision

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Editorial

Moving engineering and design teams to China is becoming less attractive. PDF Print E-mail
Monday, 28 June 2010
Increases in minimum wages have been announced before the Chinese New Year ranging from 10 percent in Beijing to 15 percent in export-oriented Shanghai and Jiangsu. Japanese automaker Honda said two weeks ago it had offered a 24 percent pay rise to workers in China to end a strike that has cast the spotlight on mounting labour unrest in the world's number-three economy.

However, the impact of such an increase will be softened by two factors.
Firstly, it is likely that increases for workers other than those on the bottom level will be less as Beijing makes a conscious effort to be seen to do a little to reduce income gaps.
Secondly, Chinese firms, whether state or private, are largely autonomous in their wage policies. Most too have in recent years shown a determination to maximize profit and reinvestment. Getting bigger has been the main goal. So there is plenty of resistance to paying higher wages unless deemed necessary to retain workers.

Still, when comparing Chinese engineers' wages with European, the ratio has been divided by a factor of 2 within a period of 3 years for European countries, falling from 10 to 5. On top of these local wages ‘increases, w e can also anticipate that inflationary pressures will force the Chinese authorities' to let their Yuan currency fluctuate in a wider range and appreciate versus the US dollar, and even more versus the Euro. If increases in Chinese workers' pay packets and relative appreciation of the Chinese Yuan aren't likely to change the fact that China has become the "workshop of the world", it might make moving engineering and design teams to China less attractive.

Sincerely yours
Hector
 
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