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VW Lighting Report Goes Live PDF Print E-mail
Monday, 01 April 2019

The whole automotive industry is currently in turbulent, transformative times with huge technical changes like quick evolution towards electric motorisation, diverse forms of connectivity, and the seductive and complex autonomous cars. And in parallel, we're seeing big changes in how cars are used and owned (or subscribed to) by drivers in big cities, as well as strong incursion in developing countries.

All car makers are putting a lot of money and resources toward these new challenges, recruiting thousands of engineers to realise the mobility concepts of tomorrow. Among them, Volkswagen stand out for the strength and high profile of their activities—targeting, for instance, to invest €30bn over the next four years in electric cars while applying their strong productivity plan. After the diesel emissions scandal that mired the company, we now have the perception that VW's new management have acted decisively to reshape Volkswagen to be ready for this unfolding future, as emblematised by the title of their latest annual report: "Full Speed Ahead to the Future".

After a visit with the Volkswagen lighting team managed by Ricardo Plöger, we had a similar perception of movement ahead, a movement that can be summarised in two words: innovation and democratisation. The innovation team led by Mathias Thamm showed us very interesting solutions for the future of lighting, including high-definition pixel lighting for the front and matrix rear lights. During the interview—included in this week's newsletter—Plöger emphasised the strong will of Volkswagen to be the technical leader for mass production, and to democratise as soon as possible these very interesting features improving safety and style to all Volkswagen cars. This will be soon the case for matrix IQ.Light that appeared last year on the Touareg, installed from the beginning of this year on the new Passat and soon on many other models, too.
And LED headlamps will be on all Volkswagen-brand cars in Europe, North America, and Asian markets outside India within the next three years.

Today our complete DVN Report goes live with great details about the very interesting realisations, strategy, and innovations to be found in the lighting systems of Volkswagen-brand passenger cars. Download your copy today!

Don't forget to register for this month April 24-25 Shanghai workshop. Download the detailed program. Online registration makes it quick and easy, but registration will close as soon as the expected attendance has reached 400 people. Spaces are filling up fast, so don't wait or it will be too late.

Sincerely yours,

Jean-Paul Ravier


In depth...

Democratisation of Innovations, Added Value: VW's Plöger PDF Print E-mail
Monday, 01 April 2019

Ricardo Plöger was born in Munich in 1977. 10 months later his parents moved to Brazil, where he spent the first 20 years of his life. In 1998 he came back to Germany to study mechanical engineering at the TU Darmstadt.
After finishing his studies, he started his professional career at VW. From 2005 to 2016 he had the opportunity to devote himself in several positions in the field of design of safety restraint systems, crash testing, safety electronics, building up a crash lab, simulation and aerodynamics.
During this time, he also had the pleasure to work with different brands within the VW group and thus was able to enhance his international experience. Since 2016, he is responsible for the Lighting and Vision Department of Volkswagen.

DVN: What have been the main achievements in lighting at VW in the past 10 years?
Ricardo Plöger: One of the main achievements during the last ten years was the democratisation of innovations with a strong added value.

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