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With seasonal greetings, best wishes for a happy and properous new year PDF Print E-mail
Monday, 21 December 2009

It's difficult to believe 2009 is almost done. It's been a rocky year for the global economy and especially for the auto industry, but it's also been a year of great innovation and technically significant commercialisations in the vehicle lighting and driver assistance fields.

We at DVN are sincerely glad to have shared in your ups and downs this year, and we're looking forward to an exciting 2010.

We wish everyone in the Driving Vision News community a merry Christmas, a restful, joyous holidays and a happy new year!



Koito profile report is released PDF Print E-mail
Monday, 14 December 2009

Many of you have read our in-depth reports on Hella, Valeo, and AL-Automotive Lighting. Now we’re excited to present our first detailed study of a major Asian lighting supplier, Koito. This Japanese multinational outfit is a global supplier of front and rear lighting products and considered one of the 5 top exterior lighting suppliers worldwide. 

Our Koito report illustrates the company’s motto "Lighting for Your Safety", showing how Koito are involved in cutting-edge research, development, manufacturing and trade of advanced lighting systems and components such as AFS, Adaptive Front Lighting Systems, and LED front lighting systems. 

Detail is provided on Koito’s global footprint, with operations strongly centred in Asia and particularly in Japan, well entrenched in North America with their US subsidiary NAL, but suffering comparative weak sales in Europe. Major OEMs buy from Koito, including most automakers in Japan as well as Ford and GM in North America; Audi, Porsche, PSA, and Renault in Europe, and Japanese transplants worldwide.

Koito SWOT are presented, emphasizing the strength of R&D which should allow the company to continue innovating and to devise higher margin products. Also, the relatively weak market positions in Europe are analysed. The report closes with two interviews with Koito’s R&D Director, Mr. Goto. The first covers Koito’s strength in LEDs, and the second centres on LED cost/performance ratios now and in the future.

We’ve incorporated your suggestions and comments on our previous reports into this newest one, and we hope you’ll take a moment once you’ve read it to offer your views.

More information at

Sincerely yours

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