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Xenon: Problem Child or Problem Solution? PDF Print E-mail
Monday, 10 May 2010
Review of Xenon Customer Buyer Behaviour by Richard Gane, PriceWaterhouseCoopers.

(Source: lecture given during DVN Paris Workshop, May 6, 2010)








The following table describes global Xenon take rates, with annual sales flat:


2009 2015
Europe 16% 30%
Japan 44% 50%
North America 6% 12%
China 6% 15%
India 0% 2%

   
Global 20% 29%

What does this tell us? – Generally speaking

  • Xenon has disappointed on initial expectations
  • Pricing and option packaging is a major issue
  • Customers “don't get it”
  • Is the value chain right between the different players?
  • What is the future for Xenon?
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Editorial

Editorial PDF Print E-mail
Monday, 03 May 2010
This Thursday, DVN invites the main European experts and managers of automotive lighting to Paris for a workshop focused on lighting technologies.
Representatives from a broad cross-section of the industry will be present:
- Car makers : Audi, Fiat, Ford, Mercedes, Opel, PSA, Renault and Volkswagen
- Tier 1 Lighting suppliers : AL, Hella, Valeo, Visteon, ZKW
- Light source Tier 2 suppliers : Osram, Philips, Nichia and Seoul
- Organizations : TU-Darmstadt, GTB and LSS

The workshop is divided in 3 parts:
In the morning, experts will present 6 lectures on new technologies and their impact on regulations and customer choice.
In the afternoon, 3 round tables are organised on Xenon lights, LED lights and how to sell advance lighting in the future.
Last part is a debriefing of the works in front of VIP's car makers and lighting suppliers.

What do we expect from such a workshop?
Sharing information between lighting experts about:

- Fast progress of lighting technologies with Xenon 35W/25W, LEDs, adaptive lighting and the influence of driver assistance sensors.
- ECE regulations and the impact of these breakthrough technologies
- EU constraints on energy consumption and CO 2 emission reduction

DVN is proud to be able to gather so many European experts and managers involved in lighting. Watch for reports of the outcome here in DVN!

 
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