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2010 International Geneva Motor Show PDF Print E-mail
Monday, 15 March 2010

Driving Vision News is publishing this week its report on the March 2010 Geneva Motor Show. For those who could not attend the show, you will find 45 pages presenting all the new concept and production cars exhibited in Geneva, with our usual zoom on their lighting equipment in relation with styling, safety and energy consumption.

This 2010's Geneva auto show was centred around one strong priority: the reduction of energy consumption.  Alternative power train technologies dominated the fair. Green being the key word,  Automakers have focused their communication on electric vehicles and power consumption reduction rather than on the comfort and safety benefits to be derived from lighting and DA technologies.
Main innovative concept cars shown:
• Citroën DS High Rider presented in an impressive booth
• Mercedes F800 which unveils MB's future styling direction
• Opel Flextreme which confirms the high level of GM/Opel innovation expertise in green cars
• SR1 and 5byPeugeot which preview Peugeot’s new flagship
• Fluence ZE and other concept cars which emphasise the involvement of Renault in electric cars
Main innovative production cars launched:
• Audi A1 and A8 which display the constant innovative spirit of Audi
• Ford Focus demonstrating Ford's strong ambition
• Nissan Leaf with innovative LED headlamp styling
• Toyota Auris with high-tech headlamp and dual-function fog/DRL lights
• Volvo S60 with pedestrian detection technology and innovative LED rear lamps

The 4 main takeaway points are:

• Geneva 2010 was totally focused on green cars
• Green promotion drowns out communication on lighting and driver assistance
• Front and rear of the car are increasingly the main areas of styling innovation and differentiation
• Many interesting production and concept cars were shown
I hope you will enjoy reading this report

General Editor


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