As we go into the summer vacation season, automotive activity is a typically running at lower speed—except in North America where summer vacation is less of a thing.
Last week in Traverse City, Michigan, the CAM Management Briefing Seminar gave us the opportunity to get great insight on safety and autonomous vehicle cost challenges. We report here as part of our mission to cover automotive interior news around the planet.
Veganism has not (yet?) been near the top of automotive interior engineers’ agenda, but it certainly seems to be climbing. We’re seeing rising interest through automakers’ marketing materials and through dedicated websites on the subject as philosophy develops around the globe. We’ve focused our in-depth article on the topic, demonstrating once again the importance of leather in our business.
Veganism is another hint of our new concerns as a society. In the Design Lounge, we take a deep look at seat covers and branding. It’s interesting to see how premium brands are promoting a “hand crafted” image, and how “hand crafted” aesthetics are stepping ahead of the traditional execution of a brand.
How electric, how autonomous, how connected will tomorrow’s cars be? Those are the questions we’re all constantly asking these days—and now new questions are joining in: how renewable, how natural, how vegan, how hand crafted? These are still relatively weak market signals individually, but all together they provide increasingly firm evidence that the industry is shifting to new values.
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