Just like before starting a marathon you need time before you pass the starting line, DVN-I is in this last straight line before official activity!
CES 2019 showed us tomorrow’s autonomous mobility, and how to better use occupants’ captive time during transport. Geneva 2019 was focused on EVs, with no real focus on interiors except the obvious need of different acoustics due to silent motors. We’ll see what message the Shanghai auto show brings.
In the meantime, this edition of DVN-I confirms that luxury remains key to premium auto brands’ attractiveness and differentiation, with specific significant examples from Mercedes, Porsche, and Aston Martin. And recognition of the Jaguar I-Pace as the Car of the Year as it combines EV technology with classic elegance, confirms that luxury will endure as a strong level, whatever the underlying technology of the car.
Also, in this edition: we take a look at the value of scent and aroma in a car, including various makers’ approaches to using and eliminating them in deliberate new ways. And technology supports occupant monitoring as we illustrate today with Mazda and Volvo . We’ll always, in this newsletter, try to link the automotive market, new technology, and new mobility services to explain and derive what will be relevant in the car interior realm. Technology and services are serving an occupant experience, and that’s where interior and mobility overlap.
Mobility service providers will of course brand and promote their services, through creating a unique customer experience, from ordering with a click, to relaxing into a mobility tool. Here again, the interior is a major pillar of this experience, so new mobility will drive new interiors, and vice versa.
We’re glad you’re here with us. Welcome on board!