Massive waves appear to crash in what looks like a giant tank—but it’s actually a giant LED video screen wrapping round the SMTown Coex Artium building in South Korea. The huge wave animation, which can be seen online, is created by d’strict, a digital technology company based there in South Korea, bringing a vivid wave image into the Seoul city center.
The curved LED screen is 80 metres wide and 20 tall. Samsung installed the video wall as the façade of SMTown Coex Artium in March 2018.
The digital billboard is part of the project by Korea International Trade Association and Gangnam District aiming to develop a Korean version of Times Square, named the K-pop Square. So far, six large outdoor LED screens have been installed in the area.
Apart from presenting digital artworks, the LED screens show public content, K-pop videos, and advertisements.