Side view and rear-view mirrors, at first, do not seem to have an obvious connection to interior design of automobile. New regulations that have been recently approved have opened up an opportunity to simplify the exterior design by elimination
Brand identity for automotive interiors and the visual cues associated with it were—until recently—identified primarily using the instrument panel’s forms, materials, arrangement of displays, and so on. When Citroën released their DS series a few years back,
With the latest introduction of Chevrolet’s Corvette, we can take a look at how the sports car cockpit interior has evolved and what may be in store for the future.
The sports car has traditionally had a very clear design language and aesthetic that was directly
Design language and brand identity are key elements defining aesthetic and haptic look and feel and, perhaps most importantly, the perceived value of an interior today. This differentiates the competition and visually expresses the value positioning
Volvo’s Polestar EV brand had a clean slate to start with. For their first battery-electric sedan, which will arrive in the U.S. sometime next year, they chose an interior architecture that is sort of the antithesis of an EV, including a tunnel—obviously not